This challenge will not be solved by one single action, but by many. As the world of packaging is complex and the solutions diverse, Maverick needed to help people understand Coke’s waste strategy, commitments and progress in a simple and compelling way.

Our approach was both optimistic and humble – straight-talking content grounded in the reality that there is still a lot to do. A suite of assets which provided a quick and concise distillation of the packaging actions that Coca-Cola have committed to, and the tangible actions they are taking to achieve it.

Action on Packaging. There’s plenty more to come.