With more 380,000 employees across practically every country on the planet, they deliver more than 1.5 billion parcels each year. To meet the growing needs of e-commerce businesses and their customers, they have developed a product called Parcel Connect. It’s a real game-changer. And we were happy to spread the word.
The campaign, under the title ‘The Perfect Fit’ showed businesses how Parcel Connect partners with them to create a bespoke delivery service. Using a menu of standard features that can be configured to their specific needs, online stores can reach 28 countries across the continent with one label, one system and one ultra-high quality standard.
Over three months, we raced to put together branding, a multi-lingual website, online advertising, sales presenters and digital brochures. In addition to developing the creative approach, Maverick trans-created all content for European markets, with initial roll-out in Polish and English.
The ‘hero’ film and website were launched simultaneously, and local market rollouts have followed thick and fast.
For e-commerce sellers, this is a ground-breaking product, and The Perfect Fit message is generating a real buzz in the industry. With a target of doubling Parcel Connect’s European volumes before the end of 2021, we‘ve set ourselves a monumental task. But just like DHL, we’re geared to deliver.
