Electric puts ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 26 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

The Maverick Group partners with Pendragon to help drive marketing efforts

By James Scrivener, 20 January 2022
1 min read

Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency of record. The appointment sees the Group work on some of the company’s powerhouse motoring brands, including Evans Halshaw, Stratstone and CarStore.

Dan Plotkin joins Electric; Reunites a creative super-duo

By Peri Lyon, 27 October 2021
2 mins read

Dan Plotkin joined Electric this September as Creative Director to work alongside Neame Ingram. The pair first teamed-up at Table 19 where they hit it off instantly.

Carron Edmonds & Owen Rees named among UK’s Top 50 Most Ambitious Business Leaders for 2021

By James Scrivener, 7 October 2021
2 mins read

The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021. The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms….

Electric boosts its creative line-up with Neame Ingram

By Charlotte Somerton, 1 August 2021
1 mins read

Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.

The Maverick Group appoints Chris Tedman as MD, Carron Edmonds as Chairperson

By James Scrivener, 5 July 2021
2 mins read

The Maverick Group, a leading independent agency group, has announced the appointment of Chris Tedman, previously Chief Operating Officer, as the new Managing Director of the business. The move sees current Managing Director and co-founder, Carron Edmonds, move into a newly created Chairperson role, tasked with overseeing the overall growth of the Group.