Electric puts ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 26 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

Top Tips for an Alpha Mindset

By Jamie Bell, 2 March 2022
5 mins read

Screens, PowerPoint, Excel and smartphones are only good for productivity. Which sounds counter-intuitive. But tech is BETA. All about getting the job done. Great for source material but terrible for originality of thought. Pinterest cannot and will not have the idea for you. And if it does then it isn’t original.

Back to Basics

By Jamie Bell, 21 February 2022
5 mins read

As an industry we are obsessed by jargon-laced ‘points of difference’. Pretending that complicated slogans, catchphrases and promises are some sort of magic bullet that nobody else has ever found. Even the trade press and pitch intermediaries keep asking for a ‘point of difference’ as if agencies are alchemists with the formula to turn lead into creative bullion.

The Maverick Group partners with Pendragon to help drive marketing efforts

By James Scrivener, 20 January 2022
1 min read

Pendragon, one of the world’s leading automotive retailers, has appointed independent agency, The Maverick Group, as its full-service integrated agency of record. The appointment sees the Group work on some of the company’s powerhouse motoring brands, including Evans Halshaw, Stratstone and CarStore.

Inside the Creative Brain

By Jamie Bell, 13 January 2022
3 mins read

Every creative business, anywhere, recognises the simple fact that survival depends on being able to generate new ideas that create impact. So, how does the creative brain work?

The Importance of Chewing Things Over…

By Jamie Bell, 5 January 2022
2 mins read

So, you want to unlock your inner Speculator. You are keeping an open mind, hoovering up tidbits of information left and right. You have found out everything there is to know about your particular challenge.