So, you want to unlock your inner Speculator. You are keeping an open mind, hoovering up tidbits of information left and right. You have found out everything there is to know about your particular challenge.

Well done you. But now what are you going to do with it?

Chew it over.

Literally. Your brain now needs to chew over all of this information and digest.

Take each bit of information in turn. Flip it this way and that, allowing your subconscious to connect the dots between your current challenge and your old experiences.

And as new connections are made, some will be discarded. Some will stick.

This is the stage that infuriates anyone working in a creative business that isn’t responsible for the ideas. They watch the creatives sitting at their desks or lying on a sofa, seemingly doing absolutely sod all, while they are, in fact, doing the hardest job of all. Making connections. The more conscious we try to make this process – the harder it becomes.

Before you have an idea you need to be in the right head space.

So, what is the right state of mind? Well lucky for you, that’s something that we cover in our next blog post… so watch this space.